Hello, I’m Sasha, the founder of Squeeze.

Squeeze London was born from a simple idea, to create the pieces I couldn’t find but always wanted. What started with jewellery has now grown into clothing. Each design is carefully thought out to be classically unique.

Every collection is divinely inspired and made in small batches and limited runs. Designs that feel considered, classic, and personal. Whether it’s a piece of jewellery or clothing, Squeeze London is about creating something that makes you feel your most special.

Welcome to the collection, your next Squeeze piece awaits.